Blog

How Anita Roddick Built a $1B Skincare Brand With Nothing But Ethics and Elbow Grease

The Blueprint She Left Behind for Today’s Founders and FormulatorsAnita Roddick didn’t set out to build a beauty empire - she set out to make a living for her daughters. What she created instead was a movement that still shapes ethical skincare today. From repurposed packaging to radical transparency, her legacy offers powerful lessons for modern-day makers and brand founders. In this post, we explore the five principles that shaped The Body Shop - and how you can apply them to your own business.